It should be enjoyable to order apparel for your gym. Cool gear should bring people together and help you make more. Gym owners often give up or avoid the process because of stress and confusion.
This is because I have seen the mistakes that most people make. Here are my top strategies to help you avoid all the hassles and get to the important stuff.
Too many styles and options
Did you know that consumers tend to buy less when there are more choices? The Columbia Jam Study will help you understand why. The study was essentially focused on a jam-tasting kiosk set up in a well-known grocery chain. They tested the following on different weekends:
- There will be 24 jams available at the booth on Saturday.
- The booth will only have six jams the next Saturday.
It was found that jam sold more at the booth with fewer choices. This was tested with different products in different studies.
What are the pitfalls in your gym apparel order? Clients don’t have the time or patience to choose the right colour shirt. Clients don’t have the time to think about the colour of a shirt. You must take advantage of this and get all your shirts made.
People often come to us asking for every colour shirt that we have. Sometimes people ignore our warnings and want to buy every colour shirt. We try to convince them otherwise. They will then tell us when they reorder that they sold out of X colour but have plenty of Y colour left!” Could you keep it simple when in doubt?
Many business owners believe that selling different styles is the best way to increase sales. However, just because one person is looking for a V-neck does not mean that you have to accommodate all of them. Gym owners are picky and want six different cuts for women. Offer one women’s shirt, one women’s tank, one men’s tank and one men’s tank.
Too many cooks in the kitchen
You’re a busy gym owner. Although you don’t have the time or resources to coordinate your apparel order, you know you need it. The office manager takes over the order. The office manager will take care of the order.
You effectively turned your profit-making opportunity into a three-ring circus by inviting outsiders to participate in a pseudo-committee decision-making process. You and a few trusted advisors should keep the apparel order separate. You can ask outsiders for their feedback, but you have to decide for your brand and profit.
No Clear Branding
Do you struggle with branding your gym? Have you tried many logos and typefaces, but nothing seems to work for your gym? The problem is in the details. Stick with one logo and one branding message.
Consider all the major brands you see every day, from Apple to Rogue Fitness. Their branding has remained the same since day one. Apple doesn’t release a new logo for each new product launch every year. Successful businesses maintain their branding throughout good and bad times. Stick with the branding that best represents your business and what it stands for.
No Preorder
You ordered tanks for the women’s group training classes because you thought you knew their sizes. You don’t have the time to place a preorder, so you order twenty in each size.
It’s a mistake! This is a profit-making opportunity. Be patient and organize your preorders carefully to eliminate inventory headaches.
Retaining the Sale of Shirts
We understand that you are often pressed for time. It’s something we deal with every day. You could be losing hundreds of dollars each month by delaying your apparel orders. Apparel sales can be one of your business’s best passive income streams.
Let’s wrap up. Before you start stressing about your next apparel order, make sure to organize, get rid of the noise and remember why you chose shirts in the first place.
